Launched in 2019, OPPO’s Reno series already has four smartphones. However, apart from the Reno 10x Zoom, which managed to get flagship status and impress with its performance, the others remained in the mid-range category and didn’t appeal to high-performance users. That’s soon about to change. According to a leak from Digital Chat Station, the next phone in the Reno 4 series will have a flagship Qualcomm processor, more specifically, the Snapdragon 8xx series chipset. We don’t have any details about the name of the smartphone’s release date yet, but it will probably feature either the Snapdragon 865 or Snapdragon 865 Plus. Also, if previous OPPO Reno launches are any indication, the line will probably feature several mid-range models as well, which will deliver more-than-decent performance at a lower price tag.
The latest iteration in the OPPO Reno series, the Reno4 Pro 4G, which launches in India today, has a Snapdragon 720G processor, while the version sold in China is based on the Snapdragon 765G and also supports 5G.
Announced in December 2019, the Snapdragon 865 is exclusive to 5G phones and requires the companion X55 modem. Meanwhile, the Snapdragon 865 Plus was featured in flagships such as the OnePlus 8 and the Xiaomi Mi 10, and clocks at up to 3.1GHz.
Although it’s one of the newest companies on the market, OPPO has managed to gain quite the following for making excellent phones on a budget. Their latest model, the Reno4 Pro 4G, launches in India on July 31 as part of an AR event and will have features such as a 3D Borderless Sense Screen, AI color, and other impressive camera tricks.
In the past years, the smartphone mid-range market has changed considerably, and OPPO has had a major role to play in the equation. For users who don’t want to pay over $1,000 for a flagship phone, but they still want to enjoy a decent CPU and a good camera, the Reno series was a game changer. Now, it appears that OPPO is experimenting more in the flagship territory, and it will be interesting to see how they compete against big names like Apple and Samsung.
We don’t have details about the pricing of the new Reno Series yet but, if they base the flagship on a flagship Qualcomm processor, then the price tag will be considerably higher compared to their mid range phones. Will people want to spend that much for a company they’re not very familiar with? That remains to be seen. In general, brands like Apple and Samsung can charge more than 1,000 for their flagship because their name carries enough clout. However, OPPO currently has a niche following, and they will need a lot of marketing to convince the general public to pay extra for a brand they don’t know too well.