Today, there’s a significant development in the screen recording software industry. These recording tools have become user-friendly over the years, and they have significantly improved. Presently, anyone can produce professional-looking tutorials without lifting a finger, so to speak. (Of course, you still need to do the work, albeit only minimal.) With this kind of technological progression, it’s easier for businesses to grow using screen recording tools.
Moreover, businesses nowadays work hard to get their customers’ attention. Ultimately they want them to dive into their websites. But the goal doesn’t stop there; businesses need those prospective customers to complete a goal or a set of goals.
How to accomplish these objectives? Keep reading. You’ll see how. Moving on, your goals may include:
(1) gaining more traffic (this may be done by persuading customers to visit a page or read a post on your blog, or prompting them to read a guest post on a different blog).
(2) completing an e-commerce store purchase, persuading them to share info, and many others.
Online marketers, many of them, lately use analytics tools — they may use Adobe Analytics, Google Analytics, and other common programs to gauge the effectiveness of their goals mentioned earlier. However, we know that numbers can only show half of the real scenario. To understand better what users actually do on their website business, people need more info. In other words, they need more details to have a better view of the real story. The additional info they will get will allow them to see what’s working and what’s not. Here, screen recording software enters the picture.
This kind of software empowers you to capture digital recordings of everything you can see on a computer screen. There are several other things you can do with screen recording software. You can make compelling video tutorials, market your business online, or you may capture the activity of employees (on their desktop units). This way, you can have a better view of their efficiency in interacting with your customers using the technology you provide. And in this way, you can see why screen recording tools can help your business operation, ultimately leading to overall business growth.
A Brief On What Screen Recording Tools Do
In simple terms, it’s a software that enables someone to take a digital recording of a computer screen and its contents. It can capture a busy desktop or YouTube videos a particular employee watches secretly during working hours. A screen recorder captures everything on a PC or Mac as a user sees it.
They’re used for many varied purposes. They could be for recording a step by step maintenance procedure to create engaging video tutorials and checking on your employees’ productivity. Combined with other software such as call recording tools, screen recording software can even be used to provide psychological and medical assistance remotely.
Let’s have a look at just a few practical reasons why a screen recording software can help a business grow faster.
Enhances Communication With Clients and Prospects
When you can’t meet your prospective client person-to-person (like when you collaborate with clients who are based overseas), there’s a single option left: a video call. Most notably, if a prospect should brainstorm with his whole team or other stakeholders prior to making a decision, a screen recording tool is a great solution to reach out to a broader audience. You may record a presentation and share it with them all, and in this way, everyone will receive the info swiftly and efficiently.
Live meetings can also be recorded so you can review it later. Here’s a plus — even if your memory may not work well during the meeting, which may cause you to forget some of the details of the exchanges, or you may unintentionally miss some of the requests made by a demanding client, you can review everything at a later time. You don’t have to interrupt the flow of your pitch just to take notes since you now have everything you will ever need already stored in your pc (or the cloud).
Produce Engaging Tutorials to Improve Training Sessions
Perhaps the reason everyone is aware of screen recording tools is the humongous amount of video tutorials online. Screen recording tools are now utilized to produce teaching videos that show every step of a process because they’re super easy to follow. Learners have the freedom to take a pause anytime to understand the lesson better. They’re often used by instructors to encourage learners to interact and engage with them.
There’s always a need to train employees, and video tutorials are a great tool to do these sessions. That’s just one of the uses of a screen recording software. You can also utilize it to capture employees’ computer activities while working. This way, you know precisely their actions when they find customer info, or how they are performing in learning how to use a new software. By checking their activities, you can discern their weaknesses, provide them with useful advice and insight, and even give them fantastic feedback on their performance.
Find out if employees are Observing computer policies.
You may have company computer policies; if you don’t have a system of monitoring their activities — it can be challenging to ensure that they are following rules. Whether you have policies regarding the use of social media or how customer info must be processed, screen capturing tools are the only way to verify whether or not employees are following policy, consistently. By enforcing policy, you can make sure that bits of info are being handled properly and effectively. You can also ensure that workers are performing efficiently, and distractions are minimized while they are engaging with customers.
There are many creative uses of screen recording tools to enhance a business’ productivity and performance, and since most of them that are available in the market belong to “not paid” plans (in other words, they are free), its well worth to try them out.