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TikTok For Business was launched for brands to Promote their Products and Services

Lakhsmi Prabha

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June 25, 2020

TikTok For Business was launched for brands to Promote their Products and Services

Yesterday, TikTok For Business was officially launched, aiming to provide brands with a new platform where they can promote their products and services. TikTok has been gaining momentum since it was first released in 2016, and today has over 800 million active users worldwide.

If hearing all your friends talking about the app and all the fun challenges it has wasn’t enough to realize just how popular it is, the fact that the company invested in a new product is the confirmation of how well things are going for its app.

The new brand and platform will be the home of the company’s current and future marketing solutions for businesses. In the announcement statement, the company revealed that its new platform would provide brands and retailers with new tools to creatively engage with users and promote their products to the TikTok community through storytelling.

In fact, the company says that brands that have found success with its app did it by resonating with the TikTok community by creatively engaging and connecting with users with feelings, actions, and sounds.

TikTok’s new ad formats

The new product that TikTok just announced will include access to the company’s ad formats, including TopView, which is an ad that appears at the top when you first open the TikTok app. Other products that the TikTok For Business will include are Brand Takeovers, In-Feed Videos, Hashtag Challenges, and Branded Effects.

The Brand Takeovers are the 3-5 second ads that can be displayed in the form of a video or image. As for the In-Feed Videos, they can be up to 60 seconds long and run with sound. The Hashtag Challenges will allow brands to engage with TikTok’s community by inviting users to create content with a particular hashtag they choose in mind. The new tool Branded Effects will enable brands to create content that is more engaging and creates an experience for users as it allows content to be in the form of a 2D,3D, or AR video.

The company already offered most of the marketing products, yet, the new AR effect is definitely something innovative. In fact, Digiday had already scooped the company’s AR ad plans in the past, focusing on how they would be a direct challenge to Snapchat’s Sponsored Lenses and Word Lenses AR formats. But what makes us so excited about TikTok’s new product is that all marketing tools will be under one roof, under TikTok For Business.

New learning center for marketers

The company also revealed that it would release a new e-learning center to help marketers learn more about its app’s new ad offerings and the marketing opportunities that lie underneath them. The e-learning center will provide marketers with product guides, resources, and creative best practices to help them create effective campaigns and learn about the new Branded Effects Partner Program.

It’s no doubt that TikTok For Business opens a new window for marketers to create content that genuinely engages and speaks to people by inviting users to join in the conversation and also to create TikToks.

The new version of Safari will tell you which Websites are Tracking you, Apple Announces

Technology

Lakhsmi Prabha

-

June 25, 2020

0

The new version of Safari will tell you which Websites are Tracking you, Apple Announces

Widgets and the new App Library might have stolen the show at Apple’s latest keynote, but in light of growing online security concerns, the newest version of Safari is definitely worth considering. Along with several other software updates, Apple announced at the online-only WWDC that the new version of the Safari browser will tell users what trackers are following their online behavior on each website and generate privacy reports every 30 days.

This feature is part of a larger set of privacy updates that will come with the newest Safari update on iOS 14 and macOS Big Sur this fall and points towards a transition to a transparency-driven ecosystem where the user has more control over their data.

How does the new Privacy Report work?

With the new update, Safari users will see a “Privacy Report” button next to the URL bar. By clicking on it, they’ll be able to see what third-party trackers are monitoring their behavior on that website and then proceed to block them. In a screenshot posted by Apple, we can also see that Safari’s Intelligent Tracking Prevention 2.0 also blocks Google Analytics; not first-party Google Analytics cookies, but third-party tracking cookies and cross-site scripting requests.

How secure will the new Safari be compared to other browsers?

Even before this announcement, Safari was already one of the most private browsers, along with Firefox, and that’s mostly because Apple makes money from selling hardware, not ads. It started in 2018, when they took a stand against the way companies like Facebook and Google harvest user data without their consent and pass them on to advertisers. Then, in 2019, they put up a billboard at the CES tech show to draw attention to growing privacy concerns.

The Privacy Report isn’t the only privacy-centered updated coming with the new version of Safari. The browser will also support more extensions, but the user will be able to control which extensions work on each website individually and stop them from having access to their data at all times.

Then there’s also “Sign in with Apple” – a feature that Apple introduced last year, but will now be getting some updates. With the new version of Safari, it will be easier to change existing online accounts into versions managed by Sign in with Apple. Also, the browser will check if the passwords it generated were leaked in a data breach without sharing them with Apple. According to Apple’s Craig Federighi, the feature was already used by 200 million people since it was launched.

When are these privacy-friendly updates coming to your device?

Apple said that iOS 14 will come out in autumn, but didn’t mention an exact date. Based on previous years, it will probably be linked to the launch of the iPhone 12, so unless there are any delays, that should be somewhere around 14-18 September. As for the desktop version of Safari, that is also expected to drop in September or October.

Most exciting iOS 14 features announced at WWDC 2020

Technology

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June 25, 2020

0

Most exciting iOS 14 features announced at WWDC 2020

This year’s WWDC was definitely like never before. In light of the Coronavirus pandemic and large social gatherings still being banned, Apple took to online streaming to share the latest software updates for developers. But, in true Apple fashion, the all-online keynote gained as much attention as usual, especially thanks to the much-awaited iOS 14 announcements.

Major iOS updates are always trending topics of discussion when they’re announced, but this year was especially relevant because the changes point to an interesting direction where Apple is headed with their operating system.

Here are some of the most exciting updates that iPhone users can enjoy starting fall this year:

Widgets

With the newest version of iOS, iPhone users will finally be able to add widgets to their home screens. This is definitely a feature that Apple took their time to implement and they did it in their own way. At least at first, users will only be able to choose from Apple’s first party widgets and won’t have the same degree of customization as in Android, but this is still the biggest change to the home screen that Apple has done in recent years.

The new App Library

Another “Android-inspired” feature, the new App Library displays apps smartly grouped in categories instead of on the home screen. In the keynote demo, for example, we saw them sorted into recently added, Apple arcade games, social networks, and suggestions based on your most used apps. Users will also finally be able to hide the apps they don’t want on their home screens instead of manually adding them to a folder.

A new look for Siri and calls

With this update, Siri will no longer take up the entire screen when you use it. Instead, you’ll only see a small button, making it less intrusive. Apple did the same for phone call interface; this way, when you receive a phone call, it will just show at a corner of the screen, so that you can answer it (or ignore it) and continue using your phone as usual.

Messages

Apart from the usual Memoji additions (including, unsurprisingly, being able to add a face mask), the Messages app has received some new Slack-like features, such as pinning your favorite conversations and using @mentions in groups so that you only receive notifications when someone tags you.

Picture-in-picture video

Do you want to watch videos while using other apps? Now you can. With the latest version of iOS, you can reply to messages without pausing your TV show or watch a video recipe while at the same time browsing the web for additional tips.

Maps

Maps got off to a bad start, but Apple made some great fixes over the years and it became pretty reliable. In the next update, Maps users will receive Guides, which will showcase the highlights of the city you’re in, like a mini travel guide. Apple also added recommended routes for cyclists and electric car users.

While these may be the most discussed features, they’re not the only additions we’ll see in new iOS version. Other interesting features include App Clips, CarPlay, smart home controls, and additions to Apple Health.

PlayStation 5 is coming later in 2020- Here’s what to expect

Technology

Lakhsmi Prabha

-

June 25, 2020

0

PlayStation 5 is coming later in 2020- Here’s what to expect

Good news for PS enthusiasts: the wait is almost over, and we’ll be playing with PS5 by next year.

The next-generation PlayStation console, PS5, was confirmed to be released later this year, with a specific date yet to be revealed.

On June 11, during Sony’s The Future of Gaming event, we finally had the chance to take a sneak peek at the design of the next-generation PS console and the games line-up. Spoiler alert: Horizon Forbidden West and a remake of Demon’s Souls are on the list.

Here’s what else we’ve learned about the PS5 from Sony’s conference.

PS5 design

The reveal event revealed a lot about the console’s technical specs, but the conference culminated in a surprise reveal of the PS5 system itself. What did we found out about its design? It’s going to be a black-and-white boxes system with rounded angles and fins on the top. Plus, we’ve also found out that the system will share a color scheme with the black-and-white DualSense Controller which was revealed by Sony earlier this year.

Sony already revealed some great specs of the DualSense Controller, including its haptic feedback, adaptive triggers, and a built-in mic. But we were also taken by surprise by its space-age black-and-white color scheme. And, as we found out on June 11, the PS5 design will look similar.

PS5 specs

Perhaps the most impressive thing revealed about the new console is the eight-core AMD CPU chip: based on AMD’s third-generation Ryzen line, the chip is actually custom made by Sony, starting from their new 7nm Zen 2 microarchitecture.

As for the graphics, we’ve learned that they will be driven by a custom version of Radeon’s Navi line and the graphics chip will support ray-tracing, which you’ve definitely heard of before as it is gaining momentum in movies and video games. The 3D full audio support specs won’t disappoint us either, so we will be enjoying some hardcore gaming experiences.

Another big detail worth mentioning is the SSD accessories coming to the console as it will help games load faster and we will be able to handle more objects on screen at once than we can right now with the HDD-driven consoles.

PS5 price

If you were thinking about starting to save for the moment when the PS 5 will be revealed, we have some bad news: just like the system’s reveal date, the PS’s price is still shrouded in mystery. So, so far, no one has any idea about how much you should have in your saving account to purchase it after its release.

However, we do know that the PS4 cost $400 when it was released, a price that undercuts its main competitor, Xbox One, by 100$. Now, it’s difficult to know whether or not Sony will succeed to pull the same trick again, but we do know that the company promised us a console that will be “the best possible value proposition”. And, make no mistake, the best value doesn’t mean cheap, the company’s promise rather refers to a good value.